Ethnography has, for me, become a way of living and seeing the world. Since the research methodology was introduced to me back in 2006, when I started my doctoral journey, I have seen the benefits of ethnographic research and it has taken a grip on me. I love the simplicity of the methodology, and the structured way in which the research can work suits my personality and how I like to undertake research.
The ethnographic researcher is able to spend time with the participants of the study and get to know them, learn about different groups of people and study the ways that groups of people live, behave, work and interact with one another. For me, this is fascinating – getting to know people, how they think and behave and asking questions opens a whole new world.
Ethnographic research employs the full range of research...
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